By SquaredTown on June 24, 2025
Ryan Heuser, Co-Founder and Former President of Paul Frank Industries, Is Pura Vida's New CEO LOS ANGELES, June 24, 2025 /PRNewswire/ -- Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") from Vera Bradley, Inc....