Affiliates of CriticalPoint Acquire Pura Vida Bracelets from Vera Bradley, Inc.

By SquaredTown on June 24, 2025

Affiliates of CriticalPoint Acquire Pura Vida Bracelets from Vera Bradley, Inc.

Ryan Heuser, Co-Founder and Former President of Paul Frank Industries, Is Pura Vida's New CEO LOS ANGELES, June 24, 2025 /PRNewswire/ -- Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") from Vera Bradley, Inc....

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