As an Historic Olympic Games Milestone Nears, the Architect of its Triumphant PR Campaign Reflects on its Lessons

By SquaredTown on June 24, 2025

As an Historic Olympic Games Milestone Nears, the Architect of its Triumphant PR Campaign Reflects on its Lessons

Rally International Public Affair's Mike Holtzman Was Named "PR Professional of the Year" for His Role in China's 2008 Games Bid NEW YORK, June 23, 2025 /PRNewswire/ -- When Beijing won the hosting rights for the 2008 Summer Olympic and Paralympic Games on July 13, 2001, it was a pivotal...

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