Discover Puerto Rico Launches "Awaken Your Senses," A Global Campaign Built on Consumer Psychology and Sensory Travel

New campaign builds on the success of "Live Boricua," shifting from traditional tourism storytelling to showcasing experiences that feel utterly alive, sensorial, and deeply immersive. SAN JUAN, Puerto Rico, March 10, 2026 /PRNewswire/ -- Discover Puerto Rico, the Island's official...

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