Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

By SquaredTown on March 2, 2026

Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

NYU SPS and BCG analysis finds 37% of travelers already use AI large language models embedded in online travel sites to plan and book trips Online Travel Agency (OTA) commissions remain steep at 15%-30%, but AI is reshaping how prominence and relevance are priced in recommendations In...

Read More