Immersive Technology in Advertising Market Surges Toward USD 153.8 Billion by 2032 as Brands Shift to AR/VR-Led Consumer Engagement

By SquaredTown on December 2, 2025

Immersive Technology in Advertising Market Surges Toward USD 153.8 Billion by 2032 as Brands Shift to AR/VR-Led Consumer Engagement

AUSTIN, Texas and TOKYO, Dec. 2, 2025 /PRNewswire/ -- According to DataM Intelligence, the Immersive Technology in Advertising Market Size was valued at US$21.2 billion in 2024 and is projected to reach US$153.8 billion by 2032, growing at a CAGR of 28.1% during the forecast period...

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