Indy-Based Firm is Advising Brands on How to Better Connect with Fans and Unlock More Value from their Sports Sponsorships

By SquaredTown on May 7, 2026

Indy-Based Firm is Advising Brands on How to Better Connect with Fans and Unlock More Value from their Sports Sponsorships

INDIANAPOLIS, May 7, 2026 /PRNewswire/ -- Brands active in sports sponsorships now have a new way to measure KPIs related to their partnerships with the local teams. Independent creative agency Bradley and Montgomery (BaM) has launched BaM Sports, a new division aiming to help brands get...

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