Jim Beam & Kenan Thompson Debut "Refresh Your Season" Campaign, Inviting Fans to Turn Postseason Disappointment into Stress-Free Enjoyment

Transforming the sting of defeat into relief, the campaign reminds fans that when your team gives you lemons, make Jim Beam & lemonade CLERMONT, Ky., Dec. 25, 2025 /PRNewswire/ -- This football season, Jim Beam, the world's #1 bourbon, is launching "Refresh Your Season," a new campaign...

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