Omio survey reveals 'interests over influencers' - Only 6% of U.S. travelers include social media trends among the factors shaping their next trip

Personal interests, not trends, drive vacation booking decisions, with recommendations from friends and family outweighing influencers BERLIN, June 22, 2026 /PRNewswire/ -- Despite the widespread belief that social media drives travel decisions, new data paints a different picture. Only...

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