Pure Michigan Debuts Summer Fragrance, FRESH, Inspired by the Destination's Freshwater Coastline, Wineries, Lavender Fields, and Laughter

New fragrance collection, designed with The Aroma Labs, captures vacation in a bottle LANSING, Mich., June 20, 2025 /PRNewswire/ -- Beloved travel brand, Pure Michigan today debuted the summer-themed fragrance FRESH, evoking beachy vacation days in the Great Lakes State. Developed with...

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