ShopLiftr Closes Off-Site Advertising's Campaign Performance Gap

New findings from McKinsey, eMarketer, and the IAB confirm a structural performance gap in off-site programmatic advertising. New ShopLiftr CPG campaign results show what closing it delivers: $5.11 iROAS and 7.1% overall sales lift. OTTAWA, ON, March 24, 2026 /PRNewswire/ - Off-site...

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