There Is No Average Food & Beverage Shopper; New Research Explains Why That's Costing Brands
By SquaredTown on April 30, 2026
Social, traditional television, and streaming video reach food and beverage buyers differently. Schaefer's research shows how brands are misallocating across all three. LAS VEGAS, April 30, 2026 /PRNewswire/ -- CPG and food and beverage brands are a quarter into their 2026 media plans and...