Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

By SquaredTown on February 2, 2026

Trip.com Group's 2026 Lunar New Year Forecast: Longer Journeys and Premium Travel Gain Momentum in the Year of the Horse

Travellers are taking longer trips and venturing further, with cross-border stays of seven nights or more up nearly 40% and long-haul bookings up over 50%. Comfort is becoming a priority, with first-class and business-class flights and five-star hotel stays all showing strong growth....

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