Why Ultra-High-Net-Worth Travelers Are Choosing Luxury Villa Rentals Over 5-Star Hotels in Europe

By SquaredTown on February 16, 2026

Why Ultra-High-Net-Worth Travelers Are Choosing Luxury Villa Rentals Over 5-Star Hotels in Europe

Million Villas reports a structural shift in ultra-high-net-worth travel behavior, with increasing demand for private luxury estates across Southern Europe over traditional five-star hotels. Driven by privacy, environmental control, and bespoke service expectations, destinations such as...

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