WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectiveness NEW YORK , July 29, 2025 /PRNewswire/ -- Today, Criteo (Nasdaq: CRTO), the global platform...

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